Value for Money 2

18th May, 2012 - Posted by admin - No Comments

I have always thought that hiring brand consultants to monitor the evolution of your company’s identity is terrific value for money. To start with, having an outsider come into your organisation and reappraise the style in which you accomplish stuff with an expert’s perspective is a total godsend. Occasionally there are huge gaps in the » Read More

Marketing Resource Management

16th May, 2012 - Posted by admin - No Comments

It’s crucial to have effective marketing resource management if you are attempting to run a fruitful on-line marketing campaign. If you aren’t storing your data properly, you’ll encounter problems in the future. Your digital assets ought to be in a framework that you are familiar with and are able to connect to instantly, plus they » Read More

Reinventing the Wheel

15th May, 2012 - Posted by admin - No Comments

This business hired me to develop a marketing asset management strategy for them. Previously it had been all over the place! The system they’d been making use of wasn’t effective, because they didn’t use a central hub where they could save all of their data. As a result, a lot of people could be trying » Read More

Getting the Problem Solved

14th May, 2012 - Posted by admin - No Comments

I am employed contractually for the organizations that engage me. I rarely stay for more than a couple of months, because I’m basically a troubleshooter. I deal with the technology and quickly move on. It is a wonderful way to make a living, since I am never tied to a specific company for years. It’s » Read More

Expert Opinion

13th May, 2012 - Posted by admin - No Comments

In July I will be working for a major financial institution, trying to set up their data filing framework. It’s going to be a challenge, because they have been utilising an outdated set-up for years, but I think it will be entertaining. They are optimistic that I’ll be able to improve their efficiency considerably, and » Read More

Whatever Works

12th May, 2012 - Posted by admin - No Comments

When I began working here, I introduced the idea of acquiring brand management tools which would make everything easier for the marketing team. Sometimes a company is so hostile to the idea of changing that it clings to a way of working which is totally inappropriate in this age of high-tech commerce. You need somebody » Read More

Major Achievements

11th May, 2012 - Posted by admin - No Comments

This business hired me to establish a marketing asset management strategy for their organization. Beforehand it had been chaos! The system they’d been making use of wasn’t effective, because they didn’t use a central hub where they could save all of their material. As a consequence, several people could be trying to achieve the same » Read More

Building the System

10th May, 2012 - Posted by admin - No Comments

This company hired me to build a marketing asset management strategy for the organisation. Prior to this it had been all over the place! The framework they had been using was not effective, due to the fact that they did not have a central hub where they could store all of their content. Consequently, a » Read More

Sorting the Chaos

8th May, 2012 - Posted by admin - No Comments

This company took me on to create a marketing asset management strategy for them. Previously it had been chaos! The system they had been utilising wasn’t effective, because they didn’t have a focal nexus in which to store all their material. As a result, a lot of folk would be working on the same task » Read More

Comment Store

7th May, 2012 - Posted by admin - No Comments

The kind of commentary we get from our consumers is something we have to monitor constantly. There is little point in making it possible for the customer to comment on the products you offer if you’re not monitoring the kind of comments you are getting. We store all our comments in a hub database, so » Read More

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